"THOU SHALL NOT RELAPSE," is a powerful virtual brand constructed over 25-years of incarceration that champions a counter-culture movement against substance abuse in America. It raises awareness about the harmful effects of substances such as fentanyl, cocaine, heroin, methamphetamine, PCP, cannabis, VAPING, and alcohol on individuals and society. This initiative promotes viewing these substances as detrimental forces, advocating for healthier lifestyle choices and enhanced community well-being. Through its message, "THOU SHALL NOT RELAPSE" encourages individuals to commit to personal and societal transformation, fostering a supportive environment that prioritizes recovery and the adoption of healthier, more sustainable habits.